On Valencia Street on a recent weekday, the neighborhood’s creative melange that led The Chronicle to dub it “the new bohemia” in 1995 seems very much intact. Longtime Latino businesses, coffeehouses and bookstores, along with record and gift shops, dot the corridor from 14th Street to 24th Street. New stores are mixed in — some shiny, modern white boxes, but many wearing that worn-paint, hipster aesthetic that has been associated with the neighborhood for at least 20 years.
But look closer, and it’s clear the Mission aesthetic is now sleekly minimalist. Many storefronts that once housed accidentally kitschy junk shops are carefully curated affairs now; the wooden fruit crates displaying merchandise are part of a well-crafted scheme instead of genuine found objects.
The once new bohemia is now one of an ever-growing list of “fauxhemias.”