“The key to selling your house for top dollar—even in a dismal market—is simple: Implement a broad-based advertising campaign to generate spirited buyer competition for your property.”
– House Selling for Dummies
Subsequent to offer acceptance, marketing campaign shall continue until all contingencies of sale have been removed.
As your agent and fiduciary representative, I will always serve and protect your interests above all others to the very best of my ability.
At Paragon our job is to look out for your best interests. First we listen. Then we develop a strategic plan to achieve your individual goals.
Their home is usually one of my clients’ biggest financial assets. Its sale is typically one of the largest, most complicated and most emotional financial transactions of their lives. I take that responsibility very seriously.
As your agent, I have a fiduciary responsibility to protect your interests to the best of my ability.
I have a fiduciary obligation to put your interests above all others:
I don’t get paid until the sale of your home closes for a price you deem acceptable.
80% of home buyers in the United States now begin their search on the Internet.
25% buy a home they first see on the Internet.
All Paragon listings feature photography by a professional real estate photographer. The Paragon slideshow allows buyers to walk through the home from anywhere in the world.
Paragon listings are posted to hundreds of real estate listing websites – local, national, international – to maximize exposure to prospective buyers everywhere. Here are some of the most important sites:
Dedicated property-showcase website: www.567MainStreet.com
Consumers are now more than 1000% more likely to find the home they purchase on the Internet than in a newspaper or magazine.
The quality of the agent working on your behalf—his or her competence, integrity, work ethic and commitment to your interests—can make an enormous difference in the outcome of your home purchase or sale in money, stress, time, in future happiness.
“One crucial aspect of selling a house is correctly establishing its initial asking price. If a seller prices a house near its fair market value, the house usually sells quickly for top dollar. If, on the other hand, a seller grossly overprices a property, it tends to linger on the market…Ironically, instead of getting more money… [Over-pricing] usually stigmatizes a property and reduces the eventual sale price to less than it would have been with more realistic pricing.”
– House Selling for Dummies
Buying the Listing
In order to win the listing, some agents suggest a list price considerably higher than market conditions and comparable sales justify—because these agents believe this is what the seller wants to hear.
This is called “buying the listing.”
Because of the factors mentioned above, this is a huge disservice to their clients. My practice is based upon telling my clients the truth.